Textile Industry of UK Essay Example | Topics and Well Written Essays - 3000 words

Textile Industry of UK - Essay Example These two companies are major UK textile and apparel manufacturers. This report examines the growth prospects for the two companies trends in fashion have been listed at the close of the report. The aim and objective is to analyze the growth of the industry as a whole with the two companies presenting the model for growth behavior. A company with a vision to originate unconventional, vibrant outfits and frills was well established back in 2001 in East London. It initiated its work by printing t-shirts in a different style called "Screen Printed T-Shirts" This innovation got great appreciation and got famous in no time. The brand for its quality and uniqueness became reputable and spread its network in Japan, Paris and Italy. Creative designs and distinct style distinguish it from other brands. The company has mission to en light your day with it diverse product range, catering to all ages (Lazy Oaf Company, 2009). Witnessing the current economic downfall throughout the world the company has done remarkably well to maintain its place in the market by taking timely initiatives and launching campaigns and promotional offers that helped it securing its share in the market (Lazy Oaf Prices, 2009). The prices of products have been kept in accordance with the buying ability of masses, not to deprive them their right to buy quality brand. At this critical juncture the performance in terms of growth is uphill with innovation in Fashion stands as essential standpoint. Bay & Brown Company A UK design studio that promotes exclusive compilation of ideas, print designs and notions fabricate for UK and various international fashion industries. Bay and Brown is playing a key role in boosting the image of the company all over the world in terms of setting a benchmark regarding the fine prints and designs famous for their innovation and cost effectiveness (Bay & Brown Company, 2009). Comparison between Lazy Oaf Company & Bay & Brown Company I. Trend Setter Both the organizations are trend setters of their own particular type. Both have been initiating innovative ideas and setting a benchmark for the others to follow. This is not only limited to the borders of these countries but have certainly crossed other borders with convincing successes. II. Goodwill in the Market These leading organizations enjoy their goodwill in the market by providing and catering to the needs of the masses. The uniqueness of their brands has been one of the major factors contributing in their uphill goodwill. In this critical scenario of recession it is the most difficult work to keep up the brand name in the market but hats off to the companies which have been working for sustaining their brand names. III. Share in the Market Due to increased market goodwill these organizations enjoy a handsome market share as well. In their success the role of the goodwill is of key importance as it increases the